Publishing a blog can establishing
you as an expert in your field and help you reach
your target audience.
Blog Facts...
83% of corporate bloggers saw a traffic increase to their site.
88% saw a boost in search engine ranking within 3 months of launch.
62% saw an increase in sales within 3 months of launch.
Source: Backbone Media Business Blogging Survey, 2005
To be honest,
blogging is typically free, so we don't stand
to get rich marketing it to our customers. But
it is such a powerful tool (not to mention under
utilized) that we wouldn't be doing are job if
we didn't highly recommend starting one.
Guide to Business Blogging Presented by Moveabletype. This guide offers the basics for beginners and tips for experts. Also explains the "Why's".
Blogging Tips for Beginners Darren Rowse, the creator of ProBlogger.net dedicates an entire website to learning the skills of blogging.
101 Blog Tips Sure it's fun to publish your own blog, but it's even better when someone actually reads it. Here's a site to help bring readers to your blog.
Start a Blog
Most blogs are free
and easy to use. Some require installation while
others are as simple as email. Here's a short list
of blog providers.
Blogger From the creators of Google, this is a quick way to get started int he blogosphere.